The Artisan Nation was born from a realisation that women in rural villages in India (who have had little or no formal education), are just as smart as you and I, and because they don’t have an opportunity at their front door, are stuck in a subservient, malnourished, non-educated cycle. Using both their hands and their minds, combined with the support of The Artisan Nation, these ladies have a wonderful opportunity in front of them which entails breaking all of the above cycles through secure, regular work.
We also realise that fashion supply chains are changing. More and more consumers around the world want to know how the products they are purchasing impact the people who made them. They care about how they spend their money. The Artisan Nation ensures all these women and their families are well fed, well paid and, just as importantly, no longer remain anonymous. They will have a voice, for themselves, for their families, and for the world.
Nearly all of the households that the artisans come from either has no internet or no smartphones, making it almost impossible for these ladies to access work. This is where The Artisan steps in. Our on-the-ground, hands-on approach builds the bridge between the consumer and the maker.
A local Indian paper wrote, “since Covid arrived…it is a barren hellscape for artisans and they are left with a bleak future…We cannot generate business for craftspeople and the industry will need to depend on government policies.” The Artisan will not be waiting for government support to reset the compass for the lives of these ladies. We are here. Now.
We will be the largest, strongest community of women in the world. We comprise of makers, supporters and wearers. Please move into our new nation. We warmly welcome you.